Max Lundberg began his ski teaching career at Alta in 1961, working with the Engen Ski School. He was certified by the Intermountain Ski Instructors Association (ISIA) in 1962. In 1964, Max became Ski School Manager for Alta Ski Lift Company, and remained in that position until he left in 1986 to become the Professional Ski Instructors of Ameria's (PSIA, formerlly ISIA) Education Foundation Director. In 1995, he became Director of Development and Operations at White Pine Ski Area in Pinedale, Wyoming.
Max was a member of the ISIA Board of Directors from 1965 to 1974, and held positions of President, Education Vice President, and PSIA and ISIA Certification Vice President. He was selected as a member of the PSIA Demonstration Team and was Chief Demonstrator for the first U.S. Interski (International Ski Congress), held in 1968 in Aspen, CO. In 1971, Max was Captain of the U.S. Interski Demo Team in Garmish, Germany. He also coached the PSIA National Demo Team from 1973 to 1978.
Max served as PSIA Director of Education from 1986 to 1995 and was Editor and Manager of PSIA’s The Professional Skier publication. Max was a board member and Vice President of the International Association for Ski Teaching.
Max was awarded the Alta Diamond Powder Pin for Excellence in Powder Skiing in 1968, the Utah Sportsman of the Year award in 1970, and the Lowell Thomas Award for Contributions to Winter Sports in 1986. He received a National Lifetime Membership in PSIA and PSIA-I for his contribution to ski teaching, and was awarded honorary lifetime member status with Interski.