Raelene Davis, born in 1955, served for over 40 years as the North Star for skiers, riders and visitors worldwide, guiding them to Utah’s ski resorts as Vice President of Marketing and Operations for Ski Utah. Her marketing prowess was a driving force behind more than doubling the number of skiers visiting Utah ski areas during the first quarter of the 21st Century.
As a champion for growth, she was co-architect of the National Learn to Ski and Snowboard Month and the Bring a Friend Initiatives. Her Fourth, Fifth and Sixth Grade Passport and Fourth Grade Learn-to-Ski/Ride programs annually introduce more than 15,000 children to the sport. Her passion for making the sport more inclusive inspired her to design the Discover Winter program which introduces upwards of 300 ethnically diverse adults to skiing/snowboarding annually.
Her creative advertising and promotions helped place Utah on a competitive level with the world’s leading ski regions and generated billions of dollars in media exposure.
Davis was an Olympic Torchbearer for the 2002 Olympic Winter Games, inducted into the Utah Tourism Hall of Fame in 2010 and received the Lifetime Achievement Award from the North American Snowsports Journalist Association in 2014.
